Westminster International Group Appoints Global Sales

Westminster International Group has appointed Pradeep Singh Adhikari as its new Global Sales Director. The move aims to expand the group's connected education services into India and South Asia, responding to a more selective global student market.

**A Softer Global Student Market**

International student demand is becoming softer and more uneven. UK sponsored study visa grants in the year ending March 2026 were lower than the previous year and remained below their 2023 peak. Canada reported substantially lower demand for new study permits during 2025, while Australia recorded lower overall enrolments and commencements in early 2026.

Demand has not disappeared but has grown more sensitive to policy, affordability, and confidence. This shift pressures organisations to engage with students earlier in their journey, building readiness and providing clearer progression routes rather than just recruiting at the application stage.

**Connecting the Education Journey**

The group's strategy involves connecting traditionally separate services like test preparation, language development, academic pathways, and university guidance into one coordinated model. A student considering the United States might start with SAT preparation, while another may need IELTS support or a foundation pathway before applying.

Westminster International Group's ecosystem includes several specialised divisions:

Bringing these under one roof allows for earlier and more coherent engagement. The goal is to provide the right support at the right time, leading to clearer family decisions and better-prepared applicants for universities. For this model to succeed, the group states that technology must support, not replace, experienced teachers, and trust depends on recommending only services a learner genuinely needs.

**Expansion into India and South Asia**

Pradeep Singh Adhikari, with over 16 years in international education, will lead the expansion of WIN Education in India and South Asia. He will adapt the connected model to different regional student and institutional needs.

"I am pleased to join WIN Education at a stage when students and families need clearer, connected support," Adhikari said. "My immediate priority is to grow our presence in India and South Asia and work with universities, education partners and franchise operators that share our commitment to responsible recruitment and positive student outcomes."

Saf Jeevanjee, Global Business Development Director, expressed confidence in Adhikari's ability to blend practical experience and market insights into a global sales strategy. The group's future, according to the source, depends on connecting early preparation with university guidance while keeping advice personal and outcome-focused.